Gastronomy Consulting Lea Poen
Branding
Services:
Corporate Website
Corporate Design
Visual Merchandise
Art Direction
Advertising
Photography
Website:
leapoen.de
The food service industry isn’t well known for being particularly open to advice. That’s why we found it especially important that Lea Poen’s corporate image illustrates her services in a direct but playful way.
We created a visual identity characterized by a vibrant colour scheme mixed with subtle yet assertive typography.
To best illustrate Lea Poen’s core capacities, we developed commercial motifs that visualize the combination of two seemingly contradictory sectors: gastronomy and consulting services.