Elements Media Storage
Trade Show Stand

The ELEMENTS stand at the world’s largest media and entertainment trade show

Project description

Elements Media Storage
Trade Show Stand

Art Direction
Trade Show Stand Design
Infographic Design

The brand world brought to life

The international media and entertainment industry meets once a year at the IBC in Amsterdam. On behalf of ELEMENTS, g31 developed a 60m² trade show stand concept showcasing its innovative product portfolio in the framework of the new brand world. The spatial design of the trade show stand addresses the needs of the users, rather than merely highlighting the technical aspects of the products.

Product world insights through the use of infographics

Wall graphics help illustrate ELEMENT’s product portfolio and brand philosophy in a straightforward and creative fashion.

Artistically staged product photographs

ELEMENTS believes that IT technology always encompasses an aesthetic dimension. This philosophy is emphasized through framed photographs staging ELEMENTS products in a new context.