Zoological biodiversity translated into a vivid custom typeface
Project description
Aquazoo Löbbecke Museum
Branding
Services:
Corporate Design
Visual Merchandise
Posters
Branding
In cooperation with
Andreas Steinbrecher
The project isn’t realised.
A tribute to the diversity of nature
The Aquazoo Löbbecke Museum in Düsseldorf is hybrid between a zoo and a natural history museum. It houses both live animals and fossils to be discovered and explored. To celebrate the inexhaustible variety of shapes and forms found in nature, we developed a unique typeface whose visual language is directly inspired by the animal world.
A flexible, typographic system
The typeface was elaborated in three, interchangeably combined cuts. Thus, a wide range of animal expressions can be reflected in each word – from rigid to dead, or from lively to playful.
From the museum to the streets
For the Aquazoo Löbbecke Museum’s grand opening campaign, typographic illustrations of both animals and fossils were developed to match the characteristic style of the typeface.
