In collaboration with Anna Fitzon
g31 developed a modern yet timeless look for this third generation family business. The combination of a concise wordmark with a lively visual system makes you want to enjoy their locally produced natural products.
We translated the aesthetic form of an apple into a concise typographical logo. The apple leaf integrated into the letter »t« creates a visual reference to the physical environment on the orchard.
In addition to the word mark, we have developed an easy to use visual system based on hand drawn apples. Each apple is drawn in a different style – just as they appear in nature; no two apples are identical.
A compact website showcases the apple orchard and farm shop, as well as the philosophy and production of the family business.