In collaboration with Anna Fitzon
Quite Quiet combines innovative industrial aesthetics with emotional jewelry design. Their philosophy is that real luxury is created when all aspects of a product are applied with the utmost care – from clear design principles, to fair-traded materials and sustainable production. g31’s task was to transfer this philosophy into a brand world that graphically represents Quite Quiet’s minimalist design principles and sustainable practices.
At the core of the brand world is the custom drawn word mark, translating »Quite Quiet« into a calm typographical image. To achieve this aesthetic, we combined the elegant contrast of a serif font with the modern look and feel of a grotesk font, while avoiding the use of superfluous graphic décor.
At Quite Quiet, traditional craftsmanship meets modern industrial manufacturing techniques using sustainable materials. By embracing this complex interaction of principles, a brand world emerges whose progressive, visual ethos is perceptible in every aspect of the brand – whether it’s the individual products, the emotional image language, or the design of the shop.