Kick-Off Branding Workshop
The law firm, found in Münster’s harbor district, is comprised of a community of legal experts who believe in clarity and transparency for their clients. We used their focus on clients through straightforward communication as a central verbal and visual theme throughout the entire brand image.
The inspiration for the look and feel of Port7’s brand is heavily influenced by the colors, materials, and typography of a traditional harbor district, reinterpreted in a modern way. The law firm’s name, developed by g31, also subtly refers to the fact that clients can unload their (legal) burdens at Port7.
Instead of communicating procedures in a clear and transparent way, clients in need of a lawyer are often tasked with deciphering confusing legal jargon for themselves. The metaphor of a typographic word puzzle visualizes both the problem and the solution at the same time; cryptic legal text is interrupted with clear, distinctive messages.
Port7’s website is based on a mixture of authentic photographs, confident text, and striking typography. Unique icons were developed and animated in the style of the company’s typeface for each of the legal disciplines Port7 specializes in. The website is optimized for display on all devices.