The book, published by Delius Klasing Verlag, explores this topic by highlighting Erich Strenger’s graphic design influence on the brand. It characterizes the timeless design elements used in Porsche’s branding during the 50s, 60s and 70s by taking a deep dive through early advertisements, brochures, racing maps, and Porsche’s in-house magazine “Christophorous”. The book focuses on Strenger’s work through the lens of his life story, establishing a compelling narrative about the intertwined nature of his life and work.
Strenger’s work contributed to the definition of Porsche’s core values - sportiness, efficiency, and modernity, as well as the unconditional recognition of the company’s products. By incorporating Strenger’s original collages, the book design brings readers closer to his design processes, reinforcing readers’ impression of Strengers influence on the brand. It is an easy to access, but complex overview of the development of Porsche’s brand world.