Bettray Bakery
Branding

A new look for the best Speculaas biscuit bakers in the lower Rhein region

Project description

Bettray Bakery
Branding

Services:
Corporate Design
Visual Merchandise
Packaging Design

In cooperation with
Frank Hildebrandt

g31 Baeckerei Bettray Markenbildung

A family business since 1905

To create the new visual branding of Bettray Bakery, we translated their core values of quality, tradition, and craftsmanship into a concise logo.

g31 Baeckerei Bettray Markenbildung
g31 Baeckerei Bettray Markenbildung
g31 Baeckerei Bettray Markenbildung

Photos from the Bettray private archive

Integrating old black and white photographs infuses history, authenticity, and the people behind the brand into each product.

g31 Baeckerei Bettray Markenbildung
g31 Baeckerei Bettray Markenbildung

The Speculaas biscuit in its natural habitat

The new packaging is inexpensive to produce, easy to work with, and suits the rustic aesthetic of the bakery.

g31 Baeckerei Bettray Markenbildung
g31 Baeckerei Bettray Markenbildung