Aquazoo Löbbecke Museum
Branding

Zoological biodiversity translated into a vivid custom typeface

Project description

Aquazoo Löbbecke Museum
Branding

Services:
Corporate Design
Visual Merchandise
Posters
Branding

In cooperation with
Andreas Steinbrecher

The project isn’t realised yet.

g31 Aquazoo Löbbecke Museum Corporate Design

A tribute to the diversity of nature

The Aquazoo Löbbecke Museum in Düsseldorf is hybrid between a zoo and a natural history museum. It houses both live animals and fossils to be discovered and explored. To celebrate the inexhaustible variety of shapes and forms found in nature, we developed a unique typeface whose visual language is directly inspired by the animal world.

g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design

A flexible, typographic system

The typeface was elaborated in three, interchangeably combined cuts. Thus, a wide range of animal expressions can be reflected in each word – from rigid to dead, or from lively to playful.

g31 Aquazoo Löbbecke Museum Corporate Design

From the museum to the streets

For the Aquazoo Löbbecke Museum’s grand opening campaign, typographic illustrations of both animals and fossils were developed to match the characteristic style of the typeface.

g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design
g31 Aquazoo Löbbecke Museum Corporate Design