Alessa Joosten
Branding

A new visual identity for a jewellery designer experimenting with the interface between art and fashion

Project description

Alessa Joosten
Branding

Services:
Corporate Website
Corporate Design
Visual Merchandise
Art Direction

Photography:
Tamara Hansen

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Tightrope walking between two disciplines

Alessa Joosten’s work occupies the delicate overlap between jewellery design and art. We visualized this metaphorical tightrope walk through a delicate ligature between her initials to create a striking monogram.

Confidently Reserved

Alessa Joosten creates true statement pieces for confident women- recognizable through the use of simple forms combined with fine lines. The use of a bold monogram to contrast the delicate typography and pastel colours, reflects the visual interplay present in her work.

Digital Showroom

Alessa Joosten presents her newest collections on her website, allowing plenty of room to explore myriad interpretations and associations of her work.